The Influences of Brand Image andAdvertising Appeal on Consumer Purchasing Intention－A Case Study of Korean Cell Phone
碩士 === 東吳大學 === 企業管理學系 === 93 === Cell phones are extremely owned nowadays here in Taiwan, but the characteristics are uneven. Consrmers usually judge the quality of a cell phone by“Brand”and gather the relative information through “Advertisement”. This research is investing the effects of“Brand Ima...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64323761144502169173 |