Screen Colors, Price Fairness Perception, and Purchase Intention: A Study of Online Retail Stores
碩士 === 東吳大學 === 企業管理學系 === 93 === This study investigated the link between the Webpage’s stimulate (color of a Web page’s background screen and product price) while consumers browse this page and shopping intentions (store patronage and item purchase intentions). The underlying premise is that, give...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60285889852598083233 |