The Effect of Brand, Price, and Product Display Quantity on Perceived Quality - A Study of Beverage Industry
碩士 === 實踐大學 === 企業創新發展研究所 === 93 === Sales are nearly NT$ 50 billion in the beverage market, and 500 kinds of new products are introduced annually. Therefore the beverage firms compete fiercely. How to select beverage from a dazzling array of beautiful exhibits, has become a difficult decision-mak...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51578405898506366208 |