The Influence of The Target Product and Premium under The Pairs of Different Ratios and Brand Equity on Discounting of Premium’s Advertised Value, Perceived Value and Purchase Intention ─ The Involvement as a Moderator.
碩士 === 實踐大學 === 企業管理研究所 === 93 === Concerning promotion strategies, purchasing a product with a given premium is a common approach. Practically marketers are used to stimulate consumers’ purchase intention by offering a much higher value of premium. However, the higher the advertised value of premiu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38875066957366963771 |