The Analysis of Multimarket Competition─Take the Beverage Department of Uni-President as an Example

碩士 === 實踐大學 === 企業管理研究所 === 93 === Due to the maturity of Taiwan beverage industry, the growth in recent years is getting slow. Cannibalism and severe competition among manufacturers are quite common. The market demand is also unpredictable. What’s so favored by the consumers today may not perform a...

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Bibliographic Details
Main Authors: Yu-Hsiang Wang, 王昱翔
Other Authors: Shang-Ling Wei
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/58722201277876218318