A Study of the Relationship between Store Image and Re-consumption Intention of Video Rentals
碩士 === 靜宜大學 === 觀光事業學系研究所 === 93 === This research puts focus on consumer behavior of the video rentals and store image to re-consumption intention of influence. Blockbuster and Asia1 is a domestic first 2 greatest video rentals. Among them, Blockbuster introduces the enterprise Know-How by the abro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x6bvwr |