The Empirical Case studies of Tactical Marketing Mix and Operational Performance Using by Diversified Technology-Driven Service Industries
碩士 === 靜宜大學 === 企業管理研究所 === 93 === The renowned 4P marketing mix introduced by McCarty in 1964 has been widely adopted by the public; however, seldom has any empirical research has been conducted to show the compatibility between the model and the marketing practice. The purpose of this study intend...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kh2sj9 |