A Study of Relationship Benefits, Trust and Brand Equity

碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === The relationships between the 3C retail service industry and its customers are usu-ally constructed during the continuous interaction between the salesmen and consumers. If the retail business owners could strengthen the relationship with their customers effi-c...

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Bibliographic Details
Main Authors: Ying-Tzu, Huang, 黃盈慈
Other Authors: Bin-Tsann, Yang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/00853286780774941444