The effect of endorser on brand extension evaluation:The roleof extension similarity
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 93 === According to Ansoffs product-market strategy, it is necessary for entrepreneurs’ success to introducing new products. Using established brand names to enter new product categories or classes, Brand extension, broadly be adopted by entrepreneurs. The purpose of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25764078926319686127 |