The Study of the Relationship between Experiential Marketing and Brand Loyalty
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === Experiential marketing era is coming, and customers who place a high premium on the merchandise function transfer focusing on the memorial merchandise.Customers request merchandise from focusing on ration to focusing on ration and emotion. Customers request mer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68388906754804918402 |