The Consumer Research of Internet Auction-MEC Approach (Means-End Chain)
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === This research is based on theory of ' Means-End Chain ' and deep interview with consumers who have shopping experience of Internet auction to understand consumer's cognitive structures of values under different Internet auction companies, and tak...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/28834651691839387708 |