A Study of E-mail Marketing：Why Do People Read and Forward E-mail？
碩士 === 國立臺灣科技大學 === 資訊管理系 === 93 === The strategies of E-mail marketing’ seem to be more important nowadays due to the rampant of spams. To make sure that every email is meaningful to receivers and increase the willingness of users to forward email. We have to explore user’s preference of reading em...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79382774586729815013 |