The Effects of Online Negative Word of Mouth and Positive Corporate Publicity on Consumers' Attitudes Change
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === For years, corporations used to hold press conferences to clarify themselves against negative word-of-mouth (WOM) spread in cyber-world which definitely damage corporations’ reputation. They expect to counterbalance the side-effects of on-line negative WOM thru m...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99508201881527212221 |