Impacts of direct email advertising presentation attributes on advertising effects.
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === With the rise of internet, marketers have found a good way to access consumers, direct e-mail marketing-marketers mail product information to consumers via email systems. The characteristic of low cost with high efficiency has made direct e-mail marketing become...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28072615751671371514 |