Effects of Negative and Positive Electronic Word-of-Mouth and Processing Goal on Receivers’ Attitude toward Product
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === With the rise of the internet, consumers share and obtain electronic word of mouth, the comments and opinions from other experienced customers via internet, fast and effectively. Relative research articles have suggested that online word of mouth influences consu...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02899931378923678897 |