The Influence of Consumers’Skepticism and Reliability toward Advertisement on Brand Attitude
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === The advertisers increase consumers’ positive brand attitude by advertisement. In order to avoid their negative attitude toward brand, the key factor is to make consumers trust. However, when the advertisement is overused, consumers have skeptical attitude toward...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77347214100202951546 |