The Entry Mode and Strategy of Taiwanese IT Brand Productsin the European Markets
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === OEM/ODM model has been a dominant business model for Taiwanese companies to gain global competitiveness, especially in the IT industry sectors. However, as the industry is getting matured and concentrated, the OEM/ODM model has reached razor-thin profitability l...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98811379376186562110 |