Applying Customer Relationship Management in Central American SMEs---focus on Cultural Dimension
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === Contemporary world is characterized by a high level of competition. To survive and prosper in a marketplace, enterprises must respond to opportunities and threats to conquer it. Despite a growing recognition of the importance of Central America market as a poten...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/60385049122224334535 |