網通產業利基市場廠商品牌策略之研究
碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === ABSTRACT The business model of Taiwan IT industry focuses more on OEM (Original Equipment Manufacturing) than OBM (Own Brandname Manufacturing) business model. Profit margin of OEM business is getting worse year after year. Comparing to other IT industries in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/56737931310171672916 |