The Business Model of Co-branding :An Example of Smart Phone Vender and Operator

碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === The Business Model of Co-branding : An Example of Smart Phone Vender and Operator The handset price is dropped rapidly due to the market competition for the past two years. The strategic alliance between branding handset suppliers and...

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Bibliographic Details
Main Authors: Ming-Jen Kuo, 郭明仁
Other Authors: 黃恆獎
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/01702819239412385904