The Research of Future Growth And Customer Equity Drivers in Taiwan Internet Shopping Industry

碩士 === 國立臺灣大學 === 商學研究所 === 93 === Thesis Abstract Industry researches indicated that the Internet shopping industry in Taiwan was booming and there was much room for growth. Facing the opportunities, every industry player wanted to grasp it and put much more resources in the business, so the comp...

Full description

Bibliographic Details
Main Authors: Joanne Huang, 黃瓊靜
Other Authors: 黃崇興
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/91142308283299109027