The Effects of The Reasons of A Price Increase,Product Characters,and Market Situations on Price Fairness Perceptions.
碩士 === 國立臺灣大學 === 商學研究所 === 93 === The price acceptability of products and service would influence consumers’ purchase intentions. Perceived price fairness has been identified as one psychological factor that exerts an important influence on consumers’ reactions to price. Research suggests that cons...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75806432269148398887 |