電視購物頻道促銷策略對購買意願之影響

碩士 === 國立臺灣大學 === 商學研究所 === 93 === In Taiwan, TV shopping has been very popular in recent years. Even during the depression, it still created unbelievably vast sales. The promotional strategies used by TV shopping channels, including time-limited promotion, quantity-limited promotion, and free pre...

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Bibliographic Details
Main Authors: Yi-Ru Chen, 陳怡如
Other Authors: 練乃華
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/53010340105890991087