電視購物頻道促銷策略對購買意願之影響
碩士 === 國立臺灣大學 === 商學研究所 === 93 === In Taiwan, TV shopping has been very popular in recent years. Even during the depression, it still created unbelievably vast sales. The promotional strategies used by TV shopping channels, including time-limited promotion, quantity-limited promotion, and free pre...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/53010340105890991087 |