Buyer-Seller Relationship as a Moderator for Service Failure-Customer Satisfaction Relations
碩士 === 國立臺灣大學 === 商學研究所 === 93 === This study examines the moderating role that buyer-seller relationship plays in determining customer satisfaction in service failure. The buyer-seller relationships borrowed from Clark and Mills’ (1979) research are classified into exchange and communal relationshi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74218159725448741689 |