Customer Valuation in Database Marketing:A Case Study of Direct Selling Customer Ｍembers
碩士 === 國立臺灣大學 === 商學研究所 === 93 === This thesis mainly focuses on direct-sales companies and the Cosmetic Direct-Sales was chosen as the case study. This company has an inseparable relationship with its customers, and has also become a milestone of the development of direct-sales company in Taiwan. T...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00167600237066879566 |