以系統動力學觀點探討商品力與促銷力對於網路企業營運績效之影響

碩士 === 國立臺灣大學 === 商學研究所 === 93 === The goals of the thesis are to find out the key abilities that a successful shopping website must have by system dynamics approach, and to design an improvement policy for attaining the revenue target of the company under studied through an all-construct-view simul...

Full description

Bibliographic Details
Main Authors: Ying Mao, 毛瑩
Other Authors: 黃崇興
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/66181984520742805639