A Study of Marketing strategy for the Neihu Technology Park, Taipei:A SWOT Analysis

碩士 === 國立臺北大學 === 公共行政暨政策學系碩士在職專班 === 93 === strategies of a capital city government. There are two aspects to focus on in terms of the motive﹕1) The increasing necessity of marketing as a major means to enhance the competitiveness of a global city. 2) The rising star of the future development of T...

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Bibliographic Details
Main Authors: HUNG YU LIAN, 黃玉蓮
Other Authors: CHIU, CHANG-TAI
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/85121427905532201963