The effects of customer satisfaction and switching barrier on customer loyalty in mobile telecommunication services
碩士 === 國立臺北大學 === 合作經濟學系 === 94 === Taiwan mobile penetration rate has almost been saturated in recent years. Due to this situation, developing the customer loyalty has become the most important strategies for a firm in the mature market. And to maintain customer’s loyalty, a part from the satisfact...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12512635147195366655 |