A Study on the Role of Trust and Commitment in Taiwan Professional Baseball Sport-A case for Sinon Bulls
碩士 === 國立臺北大學 === 合作經濟學系 === 93 === Recently, sponsorship has become mainstream in marketing communication. According to Cornwell and Maignan’s concepts(1998), such literatures on sponsorship can be classified in three main types：1. Nature of sponsorship; 2. Managerial aspects of sponsorship; 3. Mea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36895866701225715308 |