The Relationship among Effort Requirement, Intrinsic Motivation and Reward Preference
碩士 === 國立臺北大學 === 企業管理學系 === 93 === People often need to trade off between the probability and magnitude of the rewards that they could earn for investing effort, for example, loyalty program. Although loyalty programs have become a key marketing-mix tool for sales promotion and prevalent across a v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78246533523634408860 |