Measuring Customer-based Brand Image: An empirical investigation by Mobile Phone
碩士 === 國立臺北大學 === 企業管理學系 === 93 === In recent years, the research on brand image has gained more and more attention in both the academia and business world; however, most of the studies were exploratory or just aiming at some specific product or store. Since those studies did not propose a general m...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37882404804860341963 |