The Study of Brand Managing and Strategy Constructing--An Empirical Analysis on Jeans in Taiwan.

碩士 === 國立臺北大學 === 企業管理學系 === 93 === With the high competition, growing income, and emphasizing on living quality, how to wear clothes has taken more and more attention. According to the characteristic of simple and hard wearing, jeans have become people’s favorite. Following this trend, many famous...

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Bibliographic Details
Main Authors: Richard Shi, 史安
Other Authors: Chow Wayne-Sien
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/53728173052320932980