The Study of Consumer-Behavior on Swimwear within Different Swimming Participation Level
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 93 === This research aimed to investigate the interrelationship between different-level swimming participation and product-attribute evaluations, customer satisfaction and repurchase intentions of swimwear. The framework of the study was based on E-K-B Model in an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/92q742 |