A Study on Consumer Behavior of Super Basketball League
碩士 === 國立臺灣師範大學 === 體育學系 === 93 === Abstract The primary purpose of this study was to understand the relationship among motivation, satisfaction, and behavioral intention in SBL (Super Basketball League). This research with questionnaire, sampled 7 games in April of 2005. It studies the result as fo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53597589871852948848 |