A study of consumer behavior model and web interface design in B2C electronic commerce

博士 === 國立清華大學 === 工業工程與工程管理學系 === 93 === With the springing up and rapid development of the Internet, the advantages and potential of Internet should be doubtless. Owing to the convenience of the Internet, there has been a rapid growth in both local and international business-to-consumer (B2C) trans...

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Bibliographic Details
Main Authors: Hui-Ming Kuo, 郭輝明
Other Authors: Sheue-Ling Hwang
Format: Others
Language:en_US
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/91153689100498648074