The study of marketing strategies of domestic banks in business of wealth management~Case study

碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === Asian financial storm in 1997 seriously impacted the banks of Asia. Likewise, the banking industry of Taiwan was by no means staying away from the disturbances. In consequences, bad debts increased enormously. Hence, the government announced related measures...

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Bibliographic Details
Main Authors: Kuan-hao Lai, 賴冠豪
Other Authors: Chi-cheng Wu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/10964041427880903140