“A Study on the Experiences Design and Experiential Marketing in Leisure Cowranch －The Case of Chulu Cowranch”
碩士 === 國立屏東科技大學 === 熱帶農業暨國際合作研究所 === 93 === Since Land Bank was given the right to operate nationally-owned Chulu Pasture in 1973﹐the milk produced at the pasture has been successfully marketed in the name of“Chulu Milk﹐”and has established its excellent brand image﹒As environmental conditions have...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00022421438786806304 |