The Differences of Consumer’s Perception between the Domestic and Imported Spirits Attributes
碩士 === 國立屏東科技大學 === 農村規劃系 === 93 === The open market of the domestic alcoholic drink industry has caused the large-scale penetration of the imported spirits to local market. The objectives of this research were to identify the understanding of consumers on the spirits, tested the Product attribute w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11888352953842830018 |