Citizen Brand, Overall Customer Satisfaction, Trust, and Loyalty: The Case of 7-11 in Southern Taiwan Region
碩士 === 國立屏東科技大學 === 企業管理系碩士班 === 93 === Due to the fact that enterprise citizen and emotional branding has been the focus among reearchers and practitioners in the past years, concsequently the concept of ‘citizen brand’ is raised. Nevertheless, there is still limited empirical result on how it affe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21276334865174189501 |