A Study of Ticket Pricing Tactics and the Factor in Ticket Price Decision in Professional Baseball Franchises

碩士 === 國立屏東師範學院 === 體育學系碩士班 === 93 === The purposes of this study was to examine the goal of the ticket price, ticket price tactics and the factor which is considered by the team in ticket price decision. And the research tool was employed by the self-make interview scale. However, the scale was exa...

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Bibliographic Details
Main Authors: Wen-Tsung Way, 魏文聰
Other Authors: Yu Huang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/71635402717237002357