A Study on the Switching Cost, Customer Satisfaction and Customer Loyalty: An Example of Automobile Maintenance Industry in Kaohsiung and Pintung Area
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 93 === How to improve the relationship with customers and make them satisfied is an important issue. Zeithaml, Berry & Parasuraman(1996) concluded that the leaving or staying of customers will have direct influences on financial performance, so companies can ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80135454418629722972 |