The Impacts of Petrol Stations’ Ownership Structure and Relationship Bonds on Relationship Commitment and Cooperation Intention

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === Using the sample of domestic petrol stations, this study examines the effects of the stations ownership structures on relational bonds, their relationship commitment to oil suppliers as well as cooperation in innovative projects. The empirical findings indic...

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Bibliographic Details
Main Authors: Ghu-jen Wu, 吳巨仁
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/37553838900162640608