The Stuey of Relationship among Product Convenience,Customer Involvement and Well-being –An Example of theConsumption of Frozen Prepared Foods.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === In an age of consumer-oriented business management, the evaluation of the success of the transactions between firms and customers consumers often lies in the customers’ satisfaction and psychological fulfilments. Under such background, a systematic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97078814593657095018 |