Research on the Value between Culture and Creativity of Products Affecting Consumer-Based Brand Equity
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === Presently, culture and creativity emerge in the business environment of Taiwan, so the policy issued by Council for Cultural Affairs proclaims are clearly: Culture and creativity are two major decisive factors to create the wealth and employment opportunity....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13968398946595266384 |