The Effect of Ingredient Brand’s Information Inference on Perceived Quality of Private Brand-An Empirical Test of The Source Credibility Model
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === Few past researches focus on how private brands in alliance with ingredient brands enhance consumer product evaluation, such as perceived quality or product performance. This research explores how the source credibility and source attractiveness of ingredien...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74500701032097319255 |