The Rationalism, Motivation and Organization Purchase Behavior : A Case of Grocery Retailers in Taiwan
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === Management of interorganization is a public discussion. (Oliver & Ebers, 1998) Resent research focus from transaction cost theory to relational view. In the relational view, customer is the most important asset, and retain customers is more important tha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87154676307859994477 |