A linguistic strategy model combined with genetic algorithms for promotion mix choices
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === Integrated marketing communication may be an important process through that the corporation influences its target market. It not only helps position its product or services, but also expands market share, enhances sales volume, and raises brand equity. Howev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64355157342241428138 |