A Study on Product perceived Attributes and Conspicuous values Affecting Fashion Consciousness-A Case for Consumer Behavior of Imported Watches

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === This study focuses on the customers of watch industries. This research intends to probe into product perceived attributes and conspicuous values influence on fashion consumption. Based on the analysis of product perceived attributes of different generation,...

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Bibliographic Details
Main Authors: Wen-Pin Chen, 陳文彬
Other Authors: Fu-Yuan Kuan
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/89369734163142276572