Consumers’ Purchasing Decision Versus Insurance Corporation’s Image : A Case Study for the Area of Tainan and Kaohsiung

碩士 === 國立高雄第一科技大學 === 金融營運所 === 93 === In all countries including Taiwan, the finance industry always plays an important role in the economy development process. With industry growing up of Taiwan, the financial industry also goes into a seriously competition situation. As the Financial Holding Comp...

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Bibliographic Details
Main Authors: Li-Wei Wu, 吳立偉
Other Authors: Ho-Chyuan Cuen
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/21695899035687201582