The Social Capital Analysis of e-CRM:A Case Study of Fubon Securities’ Online Securities Trading Platform (OSTP)
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 93 === With the fast growth of the application of the Internet, the impacts of electronic commerce (EC) will be felt at all levels of society including business and the individual. Meanwhile, customer relationship management (CRM) will increase customers’ loyalty, cre...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38487286473331656972 |